We were appointed by Croma Zip to help them create a new store environment, which would offer latest gadgets to tech savvy customers.

The design concept involves a clear and organized layout; the fixture system promotes merchandise presentation in a comfortable self selection. The store encourages browsing and trying through tables and experience zones.

Madison+rkd retail /iQ is responsible for all creative expressions, name generation, brand and environmental graphic programmes, retail planning + design, construction documentation and retail design manual.

* Croma Zip won the merit design in the VMRD Awards 2010.

Also featured in Visual Merchandising and Retail Design magazine in March-April 2009 issue