The one-stop-shop for ethnic and western accessories such as caps, footwear, sunglasses, socks, stoles, bags and jewellery for women, the design of this flagship store is aimed at creating an exciting, youthful store environment.

Keeping in mind the youthful tendency for impulsiveness, making on-the-spot decisions, as a part of impulse-buy items were brought to the forefront. The fixture system is flexible which maximizes the display. The floating ceiling draws attention to the store's purposeful use of space, Graphics add interest and the fun element with tag lines such as “Behind every successful women is…herself” and “Shopping is a women thing”.

Part of Addon Retail Holdings Limited, the store with its new design, is being rolled out across 15 + Locations across India.

Madison +rkd retail/iQ has given it a brand new identity, besides the store planning and design, graphics and fixture development.

Addons Women was featured in the Store Design Year Book 2009-10   by Images Retail.