When Addons Retail approached us they had three stores operational in Mumbai, The Personality of the store was not completely in sync with the product range (Men’s Accessories like Wallets, Belts, Socks etc).

The brief was to create a design which was trendy and conveyed exclusivity, stylishness and unique in Character. This was achieved by creating clean shell and layout which would encourage browsing. Fixtures were designed to be modular and flexible to ensure maximization of display and also to ease the movement along the aisles.

Part of Addon Retail Holdings Limited, the store with its new design, is being rolled out across 15 + locations across India.

Madison + rkd retail/iQ has given it a new brand identity, besides the store planning and design, graphics and fixture development.

Addons Men was featured in the Store Design Year Book 2009-10   by Images Retail