Madison Xurpas specializes in Mobile Advertising. It is an affiliation with Xurpas, a Philippines-based global leader in generating revenue from non-voice services
and providing end-to-end mobile marketing solutions to leading brands.
Madison Xurpas Mobile Services is a joint venture with Xurpas Mobile, a company based in Philippines. Madison Xurpas focuses on mobile marketing, promotions and provides value added services to telecom operators. It has done mobile promotion campaigns for clients like Coca Cola, Marico, Godrej and Tata Tea among others and is currently working with Idea Cellular for a unique value added service.
In early 2007, Madison tied up with Xurpas, a global leader in generating revenue from non-voice services to create mobile marketing campaigns for leading brands while providing them with complete mobile marketing solutions.
Mobile advertising is attracting tremendous interest globally, from advertisers and marketers. The personalized nature of delivery and the instant ability to seek a response or closure make it a great attraction for advertisers.
Use of mobile VAS (Value Added Services) for advertising