Best Media Agency





  • 1988
  • 1992
  • 1996
  • 1998
  • 2000
  • 2002
  • 2004
  • 2006
  • 2008
  • 2010
  • 2012
  • 2013
  • 2014
  • 2015


March 21, 1988: Began with Godrej & Nelco accounts


Launched Cinthol Lime which made a phenomenal impact in marketplace with 5.3% market share in premium market in first month.


Grew steadily, increasing seven-fold billings in 5 years.


Tied-up with DMB&B. Added P&G brands Vicks & Whisper. Moved Whisper's share from 27% to 47% despite premium pricing, making it market leader.


Added Philips DAP account;
March 1995: Won Buying AOR of P&G


Adopted Concept of Unitisation.
March 1996: Won Buying AOR of Tata Tea
October 1996: Won Coke Buying AOR


Won Buying AOR of Godrej


January 1998: Madison Media opens in Delhi
March 1998: Outdoor company called Out- Sel started
April 1998: Rural unit, Anugrah Madison begun
August 1998: Madison Media opens in Bangalore with BPL Group AOR  


January 1999: Split media into two with CVL Srinivas as COO of North & South and Punitha Arumugam as COO of West
March 1999: Retained Coke AOR in pitch and won planning
April 1999: Lost Cinthol creative account
July 1999: Parted company with DMB&B
July 1999: Vicks & Whisper accounts moved out because of parting with DMB&B


January 2000: Retained P&G Buying AOR
March 2000: ADNOVA commences operations
April 2000: PR Unit starts independent operations
May 2000: Won Maruti (TV) AOR & Perfetti van Melle AOR
June 2000: Won Kinetic AOR, Godrej planning AOR
August 2000: Madison Media Research Centre starts operations


May 2001: New Outdoor unit - MOMS commences operations as independent company. Wins ZEE TV, VIP, Delsey and HBO
September 2001:
Madison Creative commences operations in Delhi
September 2001: Mothballed ADNOVA
2001-02: PR wins Sify, TBZ, Swagelok accounts among others; PR network expanded to Indore, Chandigarh, Pune; Anugrah Madison wins ACC


January 2002: Lost Tata Tea AOR because of Tata Group consolidation
February 2002: Won ESSEL/ Playwin /Zee AOR
April 2002: Merchandising unit (MMS) commences operations as independent company. Wins business of Airtel, Samsung & Shaw Wallace


Madison Creative wins Red Bull account,
Madison Media wins Kotak Mahindra, Asian Paints, Cadbury AOR
Anugrah Madison wins Sky Insurance and Water Base (Shrimp Farm)
MOMS wins Skoda, Kotak and Godrej Tea


Jan 2004: Madison Media wins Hyundai AOR
April 2004: Brand Equity ranks Madison Media as the second best Media Planning and Buying agency
June 2004: Media wins Airtel AOR
July 2004: MOMS wins Times TV Zoom account
Anugrah opens office in Mumbai
Aug 2004: Madison Dream Year launched
New in-film unit (MATES) starts operations
Merchandising unit re-branded as Madison Retail Paradigm 


Jan- Apr 2005 : Madison Media wins TVS, Tata Tea, Tata Chemicals media AOR.
Madison Media launches 2 sub-brands: Madison Media Plus, Madison Media Infinity
May 2005: Madison Media becomes India’s Most Admired Media Agency, according to the Brand Equity Ad Agency Reckoner 2005.
June 2005: Sam Balsara nominated on Media Jury at International Advertising Festival, Cannes 2005.
September 2005: Madison launches Think Pink Year.
Madison Media wins the coveted General Motors Account
Oct - Dec 2005: MATES starts celebrity management division, sign on Akshay Kumar
Madison PR starts Media Training Capsule and Design Cell


June 2006: Madison Media becomes the first Media agency to bring home not one but two Cannes Media Lions Awards for work done on Cadbury and P&G.
October 2006: Madison Media evolves into 4 sub brands – Madison Media Alpha, Madison Media Plus, Madison Media Infinity and Madison Media Sigma
November 2006: Madison starts Shopper Marketing Consultancy Unit – MASH
December 2006: Events take Madison International; Madison invests in Thai Events Company Penada


January 2007: Madison stars BTL unit, OUT-SEL PROMOTIONS in Bangalore and second Outdoor Agency PLATINUM OUTDOOR
April 2007: Madison ties up with Philippine based company Xurpas to launch Madison Xurpas Mobile Service to enter the mobile space
August 2007: Madison Creative re-brands itself as mc2
October 2007: Madison acquires a stake in Professional Management Group, India 's first Sports Marketing Company founded by Sunil Gavaskar and marks an entry into the Sports Management
November 2007: Madison Media ranked No. 1 Media Agency by Brand Equity Ad Agency Reckoner 2007 Again!


March 08: Madison Media starts operations in Sri Lanka and wins Airtel and Britannia accounts
April 08: Sam Balsara acquires a majority stake in WPP's Mediacom operations in India
April 08: Madison - Mediacom combine wins P&G's media planning and buying business in a Pitch
July 08: Madison announces the launch of second Media Agency PLATINUM MEDIA; to commence in last quarter of 2008 in October 2008
August 08: Madison Media wins Rs. 325 crores worth of new business – clients include Indian Oil, Max New York Life Insurance, SpiceJet, Bharti AXA Mutual Fund, Bharti AXA General Insurance, Bharti Retail, Airtel Digital TV and Levis
September 08: Madison World wins first integrated account of Levis and to offer Levis its Media, PR, Outdoor and Entertainment services through an integrated service


Feb 09: Madison World announces the launch of PLATINUM PR
April 09: Madison World wins at Festival of Media Awards, Valencia – Best Communication Strategy for BBC World Service Trust, Condoms Campaign
June 09: Madison Media wins 1 Bronze Media Lion Award at Cannes for BBC World Service Trust, Condoms Campaign under Best Use of Mixed Media
July 09: Madison Media wins coveted Britannia Media AOR.
Platinum Outdoor launches Activation and Design services


Madison Media retains Airtel and General Motors account in a multi agency pitch, but looses Coke.
Madison World brings Trevor Beattie to India, launches a 50-50 JV with Trevor Beattie's BMB to launch BMB in India
MOMS launches IES – Integrated Experiential Solutions
Madison World launches new media brand CREST to handle ITC media planning and buying AOR
Madison World launches Madison Business Analytics and Madison Digital 


Madison Media wins Pidilite Media AOR.
PMG signs up Abhinav  Bindra for Sports Celebrity Management and MATES signs up John Abraham.
Madison Media wins 10 awards at Emvies 2011 including 2 Golds, 1 Silver and 7 Bronze.
Madison Media announces the launch of Pinnacle, a dedicated unit exclusively to handle the Kraft AOR
Media Infinity II in Bangalore  renamed Madison Media Omega 
Madison Media launches new positioning of iEngine.
Madison World  evolves a 4 pillar strategy  of:  Automation, Ideation, Digitilization, Diversity
Madison Media  announces several senior level additions to its  Leadership Team  Anugrah Madison celebrates its 25th Anniversary and launches AMRA - Anugrah Madison Rural Academy


Gautam Kiyawat joins Madison Media Group as CEO

Madison Media wins Crompton Greaves, Dixcy Textiles, Enamor, GO, Glenmark, Radikal Rice and Café Coffee Day Media accounts

Paresh Chaudhry joins Madison PR as CEO; Veena Gidwani retires after twelve years of driving growth at Madison PR

Raj Nair joins BMB as Chief Creative Officer

Madison Media wins Grand Emvie, Media Client of the Year for Cadbury and 8 Golds , 5 Silvers and 2 Bronze

Madison PR wins Glaxo Smith Kline, Games, Garuda Food, Hilton, Hygienic Research Institute and Star CJ, Sketchers, Grover Wines accounts

Madison PR starts office in Hyderabad


Madison PR wins Sabre Award

Madison Media wins Global Mobile Award at Smarties 2013 for Halls Breathe the change

Sam Balsara wins IAA Leadership award for Media Agency Head of the Year

MADISON WORLD celebrates its Silver Jubilee on March 21, 2013

Madison PR awarded 'PR Agency of the Year 2013'

Madison Media wins Raymond’s Apparel and Piramal Healthcare in a multi-agency pitch

Madison IES and MOMS win 4 awards at OAC 2013

Madison World starts The Football Edge, a JV with Noomi Mehta and Baichung Bhutia.


Madison Media wins 3 Golds, 7 Silvers & 5 Bronze at Emvies 2014

Madison Media ranked no.2 Media Agency for the 5th Year in Brand Equity

Madison PR wins Diamond Sabre for excellence in PR for Ariel and P&G

Madison PR wins Gold Sabre award in the consumer products category

Madison PR wins " Company of the Year " award at the CMO Asia Awards

MOMS ranked 2nd Highest Agency at  OAC 2014

Madison Media helps BJP get landslide victory

Madison Media wins Festival of Media Global Award and Asia Pacific Award for Parachute Advansed Hair Oil and Mediker

Madison Media wins Radio Media Agency of the Year at Golden Mikes 2014

Madison Public Relations wins a record 20 new clients in Jan 2014

Madison Media Group wins BJP media planning and buying AOR


Madison Media wins Print Media Agency of Year at E4M Ink Awards 2015

Madison Media wins E4M, Media Ace Award’s Media Agency of the Year

Madison OOH wins 1 Gold, 1 Silver, 5 Bronze at OAC 2015

Madison Media wins mega Snapdeal Media AOR in a highly competitive pitch.

Vikram Sakhuja to join Madison Media group as Group CEO Media and OOH and Equity Partner

Madison Media brings home India’s only GOLD from Festival of Media, Asia-Pacific Award for Saffolalife World Heart Day

Madison Media Wins Agency of the Year & 4 Golds, 4 Silvers & 2 Bronze at Golden Mikes Award 2015.

Madison World wins 21 medals at Goafest including 3 Golds, 9 Silvers and 9 Bronze

Madison BMB wins Gold for Jiyo Parsi campaign at Goafest 2015

Madison Media wins 12 medals at Goafest 2015

Mates wins 1 Silver and 1 Bronze at Goafest 2015

"Madison World is a 27 - year - old diversified communication group, with 26 units across 11 specialized functions of Advertising, Media, Business Analytics, Outdoor, Activation, Events, PR, Retail, Entertainment, Mobile and Sports; employing over 1,000 communication professional across cities in India, Sri Lanka and Thailand. The gross billing of Madison World is around Rs. 37 billion"